Jennifer BurroughsFeb 82 min readHow does Super Bowl Advertising stack up to other advertising?In the ever-evolving landscape of advertising, the Super Bowl stands as a colossal arena where creativity, spectacle, and consumer...
Jennifer BurroughsJan 102 min readEmail Marketing 101Email marketing remains an indispensable tool for businesses looking to connect with their audience on a personal level, drive...
Jennifer BurroughsDec 5, 20234 min readTop Ten Biggest SEO Mistakes to AvoidAvoiding common SEO mistakes is crucial to ensure that your website performs well in search engine rankings. By avoiding these common SEO...
Jennifer BurroughsNov 26, 20233 min readBest advertising campaigns of 2023From Barbie to Brand Partnership Pasta Sauces, here are the best advertising campaigns of 2023. As 2023 comes to a close, I am looking...
Jennifer BurroughsNov 22, 20233 min readWhat are the best digital marketing platforms?It can be hard to decide on a digital marketing platform. There are so many on the market. Many of them offer the same services so it can...
Jennifer BurroughsNov 19, 20232 min readGoogle Analytics 4 vs. Universal Analytics: Top 5 DifferencesGoogle first announced Google Analytics 4 (GA4) on October 14, 2020. The intention was to make the transition from Universal Analytics to...