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  • Writer's pictureJennifer Burroughs

How does Super Bowl Advertising stack up to other advertising?

In the ever-evolving landscape of advertising, the Super Bowl stands as a colossal arena where creativity, spectacle, and consumer engagement collide. Year after year, the Super Bowl commercials have become a cultural phenomenon in their own right, transcending the mere 30-second time slot to leave an indelible mark on viewers' minds. However, as we delve into the world of advertising, it's essential to step back and assess how these high-stakes Super Bowl ads stack up against other traditional media placements. From television and radio to print and digital media, the competition for consumer attention is fierce.




How Does Super Bowl Advertising Stack Up Text Image

To start, let's look at how much an ad spot costs at the Super Bowl in 2024. According to AdAge, the average is $7 million for a 30-second spot. That is about $233,333 per second. This is all just for the ad space, this does not include your production costs required to produce a commercial worthy of Super Bowl airtime. Brands put a lot of money behind their Super Bowl ads because they are a big deal. Most companies will upload their commercial to YouTube to be viewed millions of times outside of the game. This is not just a normal ad placement it is a status symbol for your brand.

SuperBowl Advertising Goes for 7 Million for 30 Seconds

The newest and hottest placement in 2024 is the Vegas Sphere. It opened its doors in 2023 and already large brands are taking advantage of the massive outdoor ad space in Vegas. The Vegas Sphere reports a one-week campaign could cost $650,000 and a one-day campaign will cost $450,000.


Image describing how different advertising stacks up against the Super Bowl

The next most expensive TV placement is Thursday night football. AdAge reports that Thursday Night Football spots go for $882,079. Thursday Night Football distinguishes itself in the TV advertising landscape as a mid-week, prime-time sports spectacle. Setting it apart from other TV advertising slots, it holds a clear advantage by attracting a committed audience actively seeking entertainment during the workweek.


In the digital world, WordStream reports that the average cost per click on Google Search Ads is $4.22. Google Search Ads offer businesses unparalleled visibility by placing them prominently in search engine results, ensuring that their products or services are seen by users actively seeking relevant information.


In the dynamic landscape of advertising, the Super Bowl stands as the pinnacle of creativity and reach, with its astronomical viewership and cultural impact. While the Vegas Sphere offers an immersive experience, Thursday Night Football captures a dedicated mid-week audience, and Google Search Ads provide precision targeting, each ad type brings unique advantages to the table. Super Bowl advertising, however, transcends them all, creating a moment in time where brands seize the opportunity to captivate millions. As we reflect on the comparisons with the Vegas Sphere, Thursday Night Football, and Google Search Ads, it becomes clear that the Super Bowl remains an unparalleled platform, uniting audiences through the sheer spectacle of its commercials and cementing its status as advertising's grandest stage.


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